Surfers Like Fresh Calamari And Pacifico Beer

Seattle-based Creature is unleashing Pacifico’s new experiential and content play, WebTrek.
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WebTrek is online journey that parallels the real-life story captured in the surfing documentary, Grey Whale Sessions. The film’s trailer serves as a jumping off point into the online version of a Pacifico journey which requires some creative problem solving to find your way down the trail and complete the story. Those who make it to the end have the chance to be hired by Pacifico and play a role on their next trip to Mexico.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.