Spirit Goes For The Kinky Demographic

Where do you go after you hold a M.I.L.F. sale? Well, if you’re Spirit Airlines, here’s the next one:
Having worked on more than my share of retail clients who are absolutely lifeless and humorless when it comes to sales and promotions, I dig this approach.
(Thanks to The Consumerist for calling this to my attention.)

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.