Sometimes You’re Just Trying To Slip One Past The Client…

Like some bored copywriter did with this Spirit Airlines e-mail blast.
I laughed.
Anyone ever try to pull something like this on an unsuspecting client?

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. In advertising design class at Utah State I got a new professor to think that a proposed Sony portable video camera would be the called The Seeman (after the walkman)
    When I was working at a business magazine I accidentally produced an ad proclaiming a law firms expertise in “Initial Pubic Offerings.”

  2. This made me laugh, which is hard to do at 9am with only 4 hours of sleep. I know if I saw the site that would be the first ting I looked at.

  3. strangerdanger says:

    something tells me the client was not unaware of this. I mean. c’mon. Did you see the ads? They focused on an island that looked like a lounging naked woman, before zooming out and showing a whole system of islands. Not accidental if you ask me.

  4. Pattern Recognition says:

    Spirit Airlines actually does stuff like this all the time. LAst year they had a “Mullett” promotion-Business in front, Party in back.

  5. Oh when i was young in the days of marker comps…I had to do a mockup of a plaque with names all over it  so I made up some and threw in Mike Hunt etc and got nailed and had to do it all over.