Sex For Money

According to The Syndey Morning Herald, the man in the bear suit just banked $200,000–ten times what a “normal” photog might earn–for a Lee Jeans campaign.
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Terry Richardson, known for “louche imagery that blurs the lines between photography and pornography,” gets this kind of cash, because the competition is incredibly stiff in denim at the moment. Richard Bell, the marketing manager for Lee’s parent, Icon Clothing, says, “We feel like we have to constantly push it.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.