Sex For Money

According to The Syndey Morning Herald, the man in the bear suit just banked $200,000–ten times what a “normal” photog might earn–for a Lee Jeans campaign.
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Terry Richardson, known for “louche imagery that blurs the lines between photography and pornography,” gets this kind of cash, because the competition is incredibly stiff in denim at the moment. Richard Bell, the marketing manager for Lee’s parent, Icon Clothing, says, “We feel like we have to constantly push it.”

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About David Burn

Copywriter and brand strategist in Portland, Oregon. Co-founder and editor of AdPulp.