Save The Banking Industry. Invent Mobile Utility.

According to Fortune, the mobile ad market is expected to grow to $12 billion by 2013, up from an estimated $1.72 billion this year.
Sweet. Count me in.
Fortune also mentions that 100 million apps have been downloaded on the iPhone since July. Many of these apps are free, but others are worth paying for.
I’d love to see a branded app that’s so valuable, people are willing to pay for it. That way the brand has not only an “ad,” but a revenue stream from the “ad.”