Real Money For Fake News, No Joke

According to paidContent:UK, The Onion is carefully introducing a metered paywall for non-US visitors to its website.

“America’s finest news source” has begun requiring a $2.95 monthly or $29.95 annual charge from non-U.S. visitors who want to read more than about five stories within 30 days.

It’s a meter powered by RR Donnelley’s Press+ billing system, and the latest example of the model in use by and others.

“Like everyone else in publishing, we are constantly testing a mix of advertising and paid access,” The Onion chief technology officer Michael Greer tells paidContent.

“We are testing a meter internationally as readers in those markets are already used to paying directly for some (other) content, particularly in the UK where we have many readers.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.