Not Your Great Great Great Great Grandpa’s General Store

Opened in 2008, the Drake General Store has three Toronto locations: Queen West next to the Drake Hotel, Yonge Street in Rosedale, and Bathurst at King. They offer treasure hunters a unique mix of classic and modern goods, both from local Canadian artists and businesses and from suppliers around the world.

Conceived by Red Urban and Untitled Films, the campaign features three spots, each with a different frontier character confusing the Drake General Store for a more traditional general store.