No, But I Did Watch “The Smart Show” Last Night


According to Ad Age, Holiday Inn Express and its digital agency, Digitas, are embarking on season two of “The Smart Show”, a branded entertainment offering.
The 40 new episodes of “The Smart Show” will appear twice a week on blip.tv, and will air through October. 76% of the first season’s viewers indicated they would be more likely to stay at a Holiday Inn Express based on the show.
Digitas is also launching a new branded-content unit, The Third Act, which is currently in active conversations with clients looking to go beyond the sponsorship model for web-based video content.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.