Minus 2.0

Hugh MacLeod can be counted on to deliver humorous material. He tends to drop it in a cartoon, but today we look at his latest list—“10 THINGS I HATE ABOUT WEB 2.0.”
I’ll cherry pick a few for our purposes here:

1. Reconciling the huge gap between how interesting and important you tell your clients it all is, versus how interesting and important you actually find it all yourself.
5. The well-intentioned but misguided belief that anonymous loser douchebags are actually entitled to an opinion.
10. The sophomoric conceit that “The Conversation” is two-way. To quote Fran Leibowitz, “The opposite of Talking is not Listening. The opposite of Talking is Waiting”.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.