Goodby, Silverstein & Partners has introduced a visually arresting campaign for Women’s Tennis Association. The new spots claim, “strong is beautiful.”
Here’s the evidence for that claim:
“Whether for a film star or a musician or an athlete, it all comes back to wanting to have an emotional connection to those performers we’re inspired by,” Stacey Allaster , chief executive of the W.T.A., said.
About David BurnI wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.
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