Meet The Characters Who Star In The Tennis Drama

Goodby, Silverstein & Partners has introduced a visually arresting campaign for Women’s Tennis Association. The new spots claim, “strong is beautiful.”

Here’s the evidence for that claim:

“Whether for a film star or a musician or an athlete, it all comes back to wanting to have an emotional connection to those performers we’re inspired by,” Stacey Allaster , chief executive of the W.T.A., said.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.