Stephen Landau, a partner at Substance and his friend Peter Yesawich, Jr. of Digital Buzz Blog recently spoke to a group of journalism students at University of Oregon about where digital is headed.
U of O student, Isaac Viel wisely got the two gentlemen to speak on camera about the topic, as well.
I also just looked through the slideshow the pair presented. There’s some good stuff in there. Like this: Optimization is unavoidable; Utility is a necessity; Digital is about who has the longest legs; Social media experts are assholes and liars; and Smart is the new cool.