It Takes A Village (of Bankers)

Lewis Lazare looks today at the departure of another creative department mucky muck from DDB/Chicago.
David_Rolfe.jpg
Normally, I would hesitate to bring this “news” to your attention, but Lazare dangles the compensation carrot—something I find impossible to resist.

As recently as last winter, (Senior Vice President and Director of Content Production, David) Rolfe threatened to leave DDB when he was offered a top production job at JWT/New York. But Rolfe was cajoled into staying at DDB with a fatter paycheck. In an interview Tuesday, Rolfe said the bump up in salary he got at the time of the JWT offer was “minor.”
But one source familiar with developments maintains Rolfe negotiated a doubling of his salary from $400,000 to an eye-popping $800,000. DDB/Chicago leader Dana Anderson called such a figure “ludicrous” and “beyond inaccurate.”

Clearly, Lazare’s figures lack proper verification, but these are some lofty digits being bandied about. Can anyone add substance to this speculation? Is this what production heads make at large agencies? 400-800K?

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. Funny. Adweek’s Creative portion today reported that Rofle is at Crispin.