IRCs Soar In Value On Printer’s Error

Chicago Sun Times: Harrah’s Joliet Casino and Hotel started making good on thousands of misprinted cash coupons Saturday after the Illinois Gaming Board ordered the company to honor its botched promotion.
The casino said a mailing error by a third-party vendor resulted in approximately 11,000 coupons being sent out earlier this week. The coupons were good for $525 in cash, a sum much higher than intended. If all the coupons are redeemed, the payout would by nearly $5.8 million.
When recipients of the coupons tried to redeem them, most left empty-handed, prompting several complaints Friday to the Gaming Board, which regulates Illinois casinos.
A similar mishap occurred at Joliet’s Empress casino in 1988. The casino sent $125 coupons to 33,000 customers, but had intended the value to be just $5. The casino honored the coupons.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.