IRCs Soar In Value On Printer’s Error

Chicago Sun Times: Harrah’s Joliet Casino and Hotel started making good on thousands of misprinted cash coupons Saturday after the Illinois Gaming Board ordered the company to honor its botched promotion.
The casino said a mailing error by a third-party vendor resulted in approximately 11,000 coupons being sent out earlier this week. The coupons were good for $525 in cash, a sum much higher than intended. If all the coupons are redeemed, the payout would by nearly $5.8 million.
When recipients of the coupons tried to redeem them, most left empty-handed, prompting several complaints Friday to the Gaming Board, which regulates Illinois casinos.
A similar mishap occurred at Joliet’s Empress casino in 1988. The casino sent $125 coupons to 33,000 customers, but had intended the value to be just $5. The casino honored the coupons.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.