If Your Are Levi’s, Say So On Instagram and Twitter #IAmLevis

by David Burn on January 8, 2012

tt twitter If Your Are Levis, Say So On Instagram and Twitter #IAmLevis social networks social media consumer generated media tt delicious If Your Are Levis, Say So On Instagram and Twitter #IAmLevis social networks social media consumer generated media tt facebook If Your Are Levis, Say So On Instagram and Twitter #IAmLevis social networks social media consumer generated media tt linkedin If Your Are Levis, Say So On Instagram and Twitter #IAmLevis social networks social media consumer generated media tt reddit If Your Are Levis, Say So On Instagram and Twitter #IAmLevis social networks social media consumer generated media tt su If Your Are Levis, Say So On Instagram and Twitter #IAmLevis social networks social media consumer generated media

Levi’s is auditioning real life models for an upcoming campaign on photo sharing site, Instagram.

Here are two slightly racy entries into this latest iteration of a social/promotional contest:

iamlevis panties1 If Your Are Levis, Say So On Instagram and Twitter #IAmLevis social networks social media consumer generated media

iamlevis shorts1 If Your Are Levis, Say So On Instagram and Twitter #IAmLevis social networks social media consumer generated media

To participate in this vanity project, you need an iPhone loaded with the Instagram application. Take a photo and load it to Instagram with the hashtag #IAmLevis. That’s it. The taste makers in San Francisco and Portland (where Levi’s ad agency is located) will follow up with the amateur photogs and their subjects they like best.

Voyeurs can visit Twitter now and search the hashtag #IAmLevis.

via: Esquire.com

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