If Your Are Levi’s, Say So On Instagram and Twitter #IAmLevis

Levi’s is auditioning real life models for an upcoming campaign on photo sharing site, Instagram.

Here are two slightly racy entries into this latest iteration of a social/promotional contest:

To participate in this vanity project, you need an iPhone loaded with the Instagram application. Take a photo and load it to Instagram with the hashtag #IAmLevis. That’s it. The taste makers in San Francisco and Portland (where Levi’s ad agency is located) will follow up with the amateur photogs and their subjects they like best.

Voyeurs can visit Twitter now and search the hashtag #IAmLevis.

via: Esquire.com

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.