Levi’s is auditioning real life models for an upcoming campaign on photo sharing site, Instagram.
Here are two slightly racy entries into this latest iteration of a social/promotional contest:
To participate in this vanity project, you need an iPhone loaded with the Instagram application. Take a photo and load it to Instagram with the hashtag #IAmLevis. That’s it. The taste makers in San Francisco and Portland (where Levi’s ad agency is located) will follow up with the amateur photogs and their subjects they like best.
Voyeurs can visit Twitter now and search the hashtag #IAmLevis.