The Republican National Committee is using the domain name hopeisnthiring.com and the following video to help makes its point about the economy.
In related news, Adweek reports that “digital is still just a sideshow; even in 2012, candidates of all kinds will spend what amounts to pennies on digital ads, at least compared to the billions they’ll lavish on their television spots.”
Ken Goldstein, president of Campaign Media Analysis Group, says, digital “is a fabulous tool for organizing, stimulating your supporters, general outreach, and fundraising so that a lot of money can be spent on TV.”
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