Groupon Knows Consumers Want A Deal, Makes It Easy For Small Business To Offer Said Deals

I finally joined purveyor of daily deals, Groupon, tonight and I was amazed to find how well it’s working for some local Portland restaurants.
Wild Abandon recently sold 2861 $12 Groupons, while Elephants Delicatessen sold 7206 $7 deals.


Groupon uses the power of the crowd to drive prices down and volume up–the deal doesn’t go through and Groupon users are not charged if a minimum number of Groupons are not purchased.
When the minimum is met, customers get a screamin’ deal and the businesses who issue Groupons bring thousands of people through their doors. I know I’m late to the party but this is pretty impressive stuff.
Here’s a video that explains how Groupon works.
PREVIOUSLY ON ADPULP: Brand Building: Now 30% Off