Google+ Debuts New TV Campaign

TV spots for a social network…

That’s a plus.

I have a Google+ account, but like so many services that I sign up for, it’s goes mostly unused. Because I am already committed to updating Facebook, Twitter, my blogs, Flickr, Instagram and Tumblr.

So Google needs to get my attention. They’re using celebrities to do so, then they back that up with a classic feature/benefit approach. For instance, the spots above show me that I might enjoy Hangouts, a Google+ feature that Facebook does not have.

About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.