Go West, Young Ad People

Here’s the scoop on the new building Ogilvy NY will occupy beginning next year, on the West Side.

The building at 636 Eleventh Avenue was built in 1913 and originally housed the Auerbach Chocolate factory. Ogilvy is calling its new space the “Candy Factory.” It has high ceilings on the first floor, a courtyard and a roof-top terrace that Ogilvy plans to design as a garden space.

Thanks to Google Maps, here’s a sneak preview:
What would David Ogilvy think of this?

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. He’d think that it’s an awfully long walk from there to the subway, for starters.

  2. He’d think “low rent.” You’ve gotten an awefully long way from The Four Seasons, The Ritz-Carlton and Park Avenue. Maybe the people at Ogilvy like this because they’ve little experienced first class. Bohemian must be better. At Leo Burnett, we called the neighborhood south of Diversey and East of Clark Street honkey-tonk. That’s what’s going on here. Give me an agency that knows how to make money and spend money any day. Then again, no agency has been able to put Folgers or Pampers back on their feet. Neither has had a significant growth spurt in 30 years.