Give It Away Now

According to Advertising Age, Sean Finnegan is leaving his post as U.S. director of digital at OMD to become the CEO of Omnicom Media Group Digital, a new unit that oversees all of Omnicom’s media entities, such as OMD, PHD and Fuse Sports & Entertainment.
In a 2006 interview, the 35-year-old Mr. Finnegan said digital simply can’t be siloed anymore.
“Back in the dot-com heyday, it was an art form for the digital group in the corner to keep anything innovative to itself and hold it hostage,” he said. “Now, if you want to grow, you give it away to the rest of the agency.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing affordable and effective integrated marketing solutions to mid-market clients.