From Idaho With Love

One can always count on George Parker to tell it like it is.

Chuck my Ass!
What is this shit with the new Charles Schwab campaign. The one with comic book style type balloons featuring the immortal line “Talk to Chuck.” I mean, give me a break. I’ll bet some dufus at the agency, either a suit with an MBA, or a creative fucking genius with twenty grams of Peruvian marching powder up his nose said “Why don’t we humanize Charles and make him Chuck?” Jesus, the high fives must have generated callouses the size of golf balls by the time they finished dancing around the conference room table. Listen guys, it’s moronic and stupid and you should be ashamed of yourselves for even suggesting it. On the other hand, maybe it was “Chucks” idea! In which case, by telling him it was the best thing since your last five hundred dollar meal at Balthazar, you saved the account for another three months. Shit… Isn’t advertising great?

George lives in Boise, Idaho, where five hundred dollar meals are the exception, not the rule.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. I too was disturbed by these ads and now I know why.

  2. I’m so glad you included this in AdPulp. My husband and I laugh every time we see this ad. Right … like if I want some investing advice they’re going to put me right through to Mr. Schwab. None of us will be talking to Chuck, which is why it’s so silly.

  3. Through all the pithy swagger, I did notice one thing. Shouldn’t “Chucks” be possessive?