DDB Paris is powering out-of-home ads with nothing but ingenuity and oranges.
According to Creativity, electricity was generated by attaching 2,500 oranges to wood fitted with zinc and copper spikes. The orange juice dissolved the metals, causing their electrons to react and create a current.
Hat Tip: The Boston Egotist
About David BurnI wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.
We're powered by ProjectManager.com - online project management software to easily organize your work. Share project plans, manage your teams online and track progress daily.
Connect