Energie Naturelle c/o Tropicana

DDB Paris is powering out-of-home ads with nothing but ingenuity and oranges.

According to Creativity, electricity was generated by attaching 2,500 oranges to wood fitted with zinc and copper spikes. The orange juice dissolved the metals, causing their electrons to react and create a current.

Hat Tip: The Boston Egotist

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.