Energie Naturelle c/o Tropicana

DDB Paris is powering out-of-home ads with nothing but ingenuity and oranges.

According to Creativity, electricity was generated by attaching 2,500 oranges to wood fitted with zinc and copper spikes. The orange juice dissolved the metals, causing their electrons to react and create a current.

Hat Tip: The Boston Egotist

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.