Eagles Soar Along With Spending

Thanks to Catharine P. Taylor at Adfreak for pointing us to these telling facts and figures.
According to a new study by the Retail Advertising and Marketing Association (RAMA), a division of the National Retail Federation, many consumers rank the commercials as the most important part of the Super Bowl. The survey also found that the 145 million consumers who plan to watch the game will spend an average of $49.27, bringing total spending to $5.6 billion.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.

Comments

  1. Advertising as Pop Culture

    There are some of us that believe that good television advertising is an art form (myself included), so my peers won’t find these stats surprising at all. Others may cringe.
    According to a new study by the Retail Advertising and Marketing Associati…