Eagles Soar Along With Spending

Thanks to Catharine P. Taylor at Adfreak for pointing us to these telling facts and figures.
According to a new study by the Retail Advertising and Marketing Association (RAMA), a division of the National Retail Federation, many consumers rank the commercials as the most important part of the Super Bowl. The survey also found that the 145 million consumers who plan to watch the game will spend an average of $49.27, bringing total spending to $5.6 billion.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • http://johnfederico.brandbrains.net/archives/2005/01/31/advertising-as-pop-culture/ BrandBrains

    Advertising as Pop Culture

    There are some of us that believe that good television advertising is an art form (myself included), so my peers won’t find these stats surprising at all. Others may cringe.
    According to a new study by the Retail Advertising and Marketing Associati…