Drunk Geeks Are Happy Geeks When You Feed Them

With so many people and companies vying for attention at SXSW, how can an agency formed in the 19th century possibly stand out and promote its brand? With famous local food, that’s free—that’s how!

Oh, with a twisted animated video, as well (vegans please look away):

Tonight and tomorrow night from 10:00 pm to 2:00 am, JWT will deliver Salt Lick BBQ from their rented truck to hungry festival goers who send them a direct message via Twitter. See JWT BBQ for more details.

“Be as greedy as you like,” says the agency.

A handful of JWT staffers are also covering the panels they attend on the agency’s Ad+Geek blog.

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