Déjà Vu

The Wall Street Journal wisely turned to Terry Teachout, its drama critic, for an important lesson in media history.

Americans of all ages ­embraced TV unhesitatingly. They felt no loyalty to network radio, the medium that had entertained and informed them for a quarter-century. When something came along that they deemed superior, they switched off their radios without a second thought. That’s the biggest lesson taught by the new-media crisis of 1949. Nostalgia, like guilt, is a rope that wears thin.

Teachout also points out that the new TV networks operated at a loss for many years before finding a path to profitability–a great reminder for new media entrepreneurs to keep tilling the soil.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.