Seattle-based Cole & Weber United worked with indie rock video director Patrick Daughters to put together this imaginative spot for Washington’s Lottery.
Daughters was nominated for a Grammy for his Feist “1234” video; he also directed the video for Grizzly Bear’s “Two Weeks,” the same indie darlings that scored this new Washington’s Lottery spot.
Clearly, Washington’s Lottery invested in talent here and that’s good. But I wonder if skinny jeans-wearing Washington residents (and those in jeans of all sizes) are dreaming big and buying more lottery tickets now than before? I don’t know if they are, but I’ll be in Seattle this week, and I may be tempted to pick up a couple.
Previously on AdPulp: Spotlight on NW Creative: Washington State Lottery
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