Cuello del Toro Blows Some Smoke

The brave ad men and ad women of Milwaukee and Chicago-based Hoffman York breaks an in-your-face ad campaign for Argentinian cigarette, Cuello del Toro today.
Using headlines like, “You just found a brand new way to flip off the rest of the world” and “The smoke for the man that just won’t take no for an answer,” Hoffman York flies in the face of convention, clearly mocking the anti-smoking efforts so pervasive in our litigious culture.
A big tip of the AdPulp hat to these politically incorrect communicators.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.