Cranky Gets Crankin’

USA Today reports on a new search engine designed to appeal to users that did not grow up on the web.

Does surfing the Web exhaust — and even exasperate — older people? The backers of are betting on it.
Cranky is a specialty search engine designed to please aging baby boomers by processing every request from the perspective of someone who is at least 50 years old.
This steadily growing demographic often feels overwhelmed using high-powered search engines from the likes of Google and Yahoo because they spew out more results than older eyes care to see, said Jeff Taylor, the Cranky mastermind who previously struck it rich as the founder of online employment site

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.