Ad agency people often exist in an echo chamber. So read Deb Owen’s insightful take on the agency-client “partner or vendor” conundrum. It might give you a new perspective on things.
Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.