EVE Is Real. With A Museum To Prove It.

In an effort to promote and celebrate EVE, one of the longest-running MMOs (Massively Multiplayer Online Games) out there, the folks at game developer CCP and their agency Ayzenberg Group have created an online museum of sorts to showcase user-generated content at www.eveisreal.net.

According to the its creators, the site is a place where “players highlight their memorable in-game moments, and are encouraged to share their experiences through Facebook, Twitter and other social networks.  The campaign’s aim is to turn “EVE Online” players into “EVE-angelists,” compelling new people to join the game.” Giveaways for users are also involved, including over $6 million in in-game currency plus a chance to win high-end PC hardware. A quick click through user contributions on the site reveals everything from screen grabs of ships and artwork to videos of entire battles. (One even has a KE$HA soundtrack on it. I’ll assume that one isn’t Space Legal.)

The museum is set to remain up indefinitely to act as a repository of all things EVE.



About Wade Sturdivant

Currently jumping on the creatives-go-client-side bandwagon as Director of Creative Copy for MGMRI in Las Vegas. Wade’s years of ad agency experience include award-generating stints at DDB, Publicis, The Richards Group and most recently Leo Burnett in Tokyo, Japan. Along the way, he’s shot commercials on four continents, worked with heads of state and U.S. Army four-star generals and met Carrot Top in-person. When he’s not busy thinking up big ideas, you’ll find him at home playing guitar, building guitars and scouring the internet for (duh) more guitars.