Great teams know and practice the fundamentals. This is true in sports, as it is in business.
To gain credibility as an industry and make better work—work that performs for our clients—we need to adopt stronger creative standards. To recognize and then consistently rely on these timeless standards, we need to know our industry’s history, where we’ve been and how we got here.
If your team isn’t sure what “1984” means, or why it matters in an advertising context, Adpulp can help you fix that.
Last year, David Burn (Adpulp’s co-founder) made a new live workshop with a focus on some of the legendary people who created timeless campaigns, fundamental concepts, and structures that ad pros continue to rely on today.
This new Ad Legends Workshop (first delivered in Dec. 2019) is an interactive walkthrough where David deconstructs famous ads from the legends.
From Ogilvy’s “Hathaway Man” to Burnett’s “Jolly Green Giant,” to Mary Wells’ “End of the Plain Plane,” the workshop covers a lot of important ground.
To discuss the details and to determine if the workshop is right for your in-house or agency team, please send a note to David (dburn@adpulp.com) or use the form below.
ALSO, SEE THESE POSTS:
- Hal Riney, Ad Legend
- Mary Wells Lawrence, Ad Legend
- Leo Burnett, Ad Legend
- Howard Luck Gossage, Ad Legend
ILLUSTRATIONS BY: Jason Walton
Bonus: Classic Commercials, Timeless Lessons
Here’s a small sample of the commercials that we will watch, discuss, and analyze as a group during the workshop.
