ClickZ: Independent blog network 9rules has reorganized its member sites into vertical communities, paving the way for its upcoming blog ad network.
The new organizational structure, dubbed 9rules Communities, sorts the more than 120 sites in its 7-month-old network into 30 categories, with more sites and categories being added daily, according to Paul Scrivens, president and CEO of 9rules Inc.
“Our framework allows for a number of possibilities, but most importantly it is helping us lead into the ad network that we will be launching this year for our member sites,” Scrivens told ClickZ News.
Once the ad network launches, advertisers will be able to buy ads across a category, on specific sites, and on category pages on the 9rules site and search results, Scrivens said.
