Need to Convince People? Stop Talking and Reach Consensus
When you work in a creative field, you traffic in ideas. For a creative person in advertising, ideas are currency and like cash, fluid and hard to capture. Ideas are also something that people in advertising fight for, steal, glorify, and covet. The thing to know about ideas is they do not accrue value when … Continue reading Need to Convince People? Stop Talking and Reach Consensus
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