Moms need magic sauce to help them navigate the chaos of raising kids. Yoplait seeks to provide it.
The brand’s new “For Big Little Wins” campaign from Pereira & O’Dell is about celebrating little moments when kids accomplish great things.
According to the brand, Yoplait helps moms get more little wins and celebrate those little wins that are so important to her.
I did not realize that rearing children was about achieving little wins via dairy products or any other means.
The mirrors that commercials hold up can be revealing, sometimes painfully so.
GoGurt is a packaged good from General Mills. Therefore, the dairy product is not a trophy for mom.
That’s just the headline.
