Ad Age editor Scott Donaton needed an idea for his latest column. So he wrote to 100 of his closest associates and asked them, “What keeps you up at night?” Here are some of the answers from the captains of our industry:
“Will consumers under 30 feel they should ever pay ANYTHING for content?”
“Clients who get way too involved in execution.”
“Delivering on the demand for accountability.”
“The trend toward conservatism and censorship in America.”
“I’m up at night worrying that my clients are awake and watching the Donny Deutsch show.”
