Why Skimp When You Can Indulge?

Last night, during a comemrcial break from the Olympics, Wendy’s showcased their tripple hamburger and asked me to “Do what tastes right.”
Wendy’s is so enamored of their new tagline, they’ve trademarked it. What a waste of legal fees.
How about “Listen to your stomach” or some other anti-hunger message? What do you think? Do you have a better tag in mind?

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.