I don’t understand how this got by legal. You can’t overtly market beer to kids, including college kids. Everyone knows said demo is a must have, but rarely do you see it called out like this.
[via Your Monkey Called]
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Looks like someone on the local end (distributor, CVS employee, etc.) fancies themselves a copywriter. Doubt it’s anything sinister. Just unsupervised.
It’s not sinister. It’s outstanding.
If you worked at CVS, wouldn’t you do the same thing?
I reviewed the Natural Light website. No student focus there. I agree with the prior posts. It is probably a young man or woman right out of school working for a distributor servicing a CVS close to a university campus. Once someone at Anheuser-Busch sees this blog post, I guarantee they track that sign down and have it removed it ASAP.
FYI. NATTY LIGHT is a registered trademark now.
Thanks for taking the time to review the site, George. Keep up the good detective work.