When A New Porsche Won’t Do

According to C|NET, software baron Dave Duffield is returning to the San Francisco Bay Area, and he plans to do it in style.
The PeopleSoft founder has drafted plans for a mansion bigger than the Hearst Castle on 22 acres of land in the town of Alamo, about 30 miles East of the city by the bay. At 72,000 square-feet, the house would also surpass the White House and Bill Gates’ home in size.
A move to Alamo would bring Duffield, 65, closer to the Walnut Creek offices of Workday, his new software company. He founded it after a brief return to the helm of PeopleSoft that ended when the company finally succumbed to hostile takeover by rival Oracle.
PeopleSoft made Duffield a wealthy man. With a net worth of $1.1 billion, he ranks No. 320 on Fortune magazine’s list of the 400 richest Americans this year.
Contra Costa Times, Alamo’s local paper, supplied a list of other large edifices, for reference.
Notre Dame Cathedral in Paris: 64,108 s.f.
Hearst Castle: 60,645 s.f.
The White House: 55,000 s.f.
Microsoft founder Bill Gates’ Medina, Wash., home: 40,000 s.f.
Michael Dell’s Austin home: 33,000 s.f.
Oprah Winfrey’s Montecito home: 23,000 s.f.
Apple founder Steve Jobs’ Woodside home: 17,000 s.f.
Oracle CEO Larry Ellison’s Atherton home: 8,000 s.f.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.