When A New Porsche Won’t Do

According to C|NET, software baron Dave Duffield is returning to the San Francisco Bay Area, and he plans to do it in style.
The PeopleSoft founder has drafted plans for a mansion bigger than the Hearst Castle on 22 acres of land in the town of Alamo, about 30 miles East of the city by the bay. At 72,000 square-feet, the house would also surpass the White House and Bill Gates’ home in size.
A move to Alamo would bring Duffield, 65, closer to the Walnut Creek offices of Workday, his new software company. He founded it after a brief return to the helm of PeopleSoft that ended when the company finally succumbed to hostile takeover by rival Oracle.
PeopleSoft made Duffield a wealthy man. With a net worth of $1.1 billion, he ranks No. 320 on Fortune magazine’s list of the 400 richest Americans this year.
Contra Costa Times, Alamo’s local paper, supplied a list of other large edifices, for reference.
Notre Dame Cathedral in Paris: 64,108 s.f.
Hearst Castle: 60,645 s.f.
The White House: 55,000 s.f.
Microsoft founder Bill Gates’ Medina, Wash., home: 40,000 s.f.
Michael Dell’s Austin home: 33,000 s.f.
Oprah Winfrey’s Montecito home: 23,000 s.f.
Apple founder Steve Jobs’ Woodside home: 17,000 s.f.
Oracle CEO Larry Ellison’s Atherton home: 8,000 s.f.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.