Business 2 Point No

Forbes is reporting that unless a miracle happens, September’s issue of Business 2.0 will be the last for the publication.
Among the reasons for the pending demise…the dollars typically spent on print advertising have given way to pay-per-click via Google AdWords and Yahoo’s Publisher network where advertisers have found a more efficient method of reaching their target audience.
I happened to grab a recent issue, my subscriber status having long since passed, and was shocked at how thin it had become. Five years ago, they were still pushing out a 100 page issue.
I wonder how long until Fast Company follows a similar path.



About Shawn Hartley

Creative technologist by day. VP at Corporate 3 Design in Omaha. Proud father and husband.