Respect for the Ad Industry Starts At Home, But It Doesn’t End There

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” -John Wanamaker R-E-S-P-E-C-T—it does not come easy for people working in advertising. It never has.   In an examination of one of the most intense pressures on agencies, Campaign examines the pitch process today. It’s not a pretty … Continue reading Respect for the Ad Industry Starts At Home, But It Doesn’t End There