Watch Out The Donny, Kaplan Thaler Is Muscling In On Your Action

Ad Age is reporting that Linda Kaplan Thaler, CEO of Kaplan Thaler Group, will appear as co-judge Making it Big, a new Apprentice-like reality show that debuts April 25 on cable’s female-oriented Oxygen Media.
“She is probably one of the most gifted executives that I know in terms of emotional intelligence. She lives what she says,” said Geraldine Laybourne, founder and CEO of Oxygen Media. The two women met not long ago at a charity luncheon; after that introduction, Ms. Laybourne said, she bought a copy of Ms. Kaplan Thaler’s book, Bang! Getting Your Message Heard in a Noisy World, and found it “great — one of the more fun weekend reads.” She also encouraged the show’s producers to consider Ms. Kaplan Thaler as the show’s host.
All this on the heels of Ken Auletta’s New Yorker profile, which purports to analyze the ad industry, but reads more like a fluff piece on Kaplan Thaler.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.