Growing up in the 1970s, I was a big fan of Topps’ Wacky Packages. At the time, the term “culture jamming” had yet to be uttered, and I never thought of my collection as political in any way. I just thought it was funny and cool.
In a Chicago Reader article from June, one of the underground comic strip creators behind the series, Jay Lynch, refutes my innocent kid’s worldview.
“They change the DNA. They teach kids not to put their total trust in corporate culture,” Lynch said. “They bring the fantasy of advertising down to reality. They teach kids to think for themselves, and that what’s good for GM and Coca-Cola isn’t necessarily good for them.”