Wacky Packs Are Back

Growing up in the 1970s, I was a big fan of Topps’ Wacky Packages. At the time, the term “culture jamming” had yet to be uttered, and I never thought of my collection as political in any way. I just thought it was funny and cool.
In a Chicago Reader article from June, one of the underground comic strip creators behind the series, Jay Lynch, refutes my innocent kid’s worldview.
“They change the DNA. They teach kids not to put their total trust in corporate culture,” Lynch said. “They bring the fantasy of advertising down to reality. They teach kids to think for themselves, and that what’s good for GM and Coca-Cola isn’t necessarily good for them.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.