I wish I had taken an anthropology course in college. Because in a communication business like advertising, it’s important to understand people, their backgrounds, their formative experiences, and their current perceptions, all of which affect the way the way they make purchasing decisions.
I truly believe human beings are basically groups of tribes, and not merely in an ethnic sense. That’s why David Barreby’s Us and Them: Understanding Your Tribal Mind caught my eye.
I’ve got it on my nightstand, and I’m slowly working my way through it. Looks promising.
And what’s a new book without a companion blog? Check out Us and Them: The Blog.
