Upward And Onward For The People’s Wine Critic

After five and half year and more than 1000 episodes of WineLibraryTV and Daily Grape combined, Gary Vaynerchuk will make wine videos no more.

Vaynerchuk changed the wine world with his down-to-earth, often raw, descriptions of wine. He pulled the stuffing out of it, and while some traditionalists surely bristle at his takes, I’ve been a big fan from the beginning.

In his send off video, Gary says this shift of priorities isn’t about devoting more time to Vayner Media or about an upcoming TV show — “we’ve turned them all down” he says. He says it is about being an entrepreneur first. I welcome what’s to come from this man. His incredible energy and spirit move mountains, and that’s inspiring stuff.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.