Turning Text Into Photos

Looking for an interesting application for Short Message Service, or SMS? Restaurant 11 in Amsterdam found one.
playing_flickr.jpg
Developed by Dutch new-media developers Mediamatic, Playing Flickr lets visitors of Club/Restaurant 11 in Central Amsterdam call up pictures by sending in SMS (text) messages on their phones. The pictures in Flickr with matching tags appear on the surrounding screens so that while patrons dine the backdrop of the restaurant can be adapted to their personal wishes.
The possibilities this technology holds for event marketing are huge.
Thanks to Random Culture for the pointer.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.