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Turning Text Into Photos

Looking for an interesting application for Short Message Service, or SMS? Restaurant 11 in Amsterdam found one.
playing_flickr.jpg
Developed by Dutch new-media developers Mediamatic, Playing Flickr lets visitors of Club/Restaurant 11 in Central Amsterdam call up pictures by sending in SMS (text) messages on their phones. The pictures in Flickr with matching tags appear on the surrounding screens so that while patrons dine the backdrop of the restaurant can be adapted to their personal wishes.
The possibilities this technology holds for event marketing are huge.
Thanks to Random Culture for the pointer.

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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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  2. technogoggles says

    Event marketing meets experience design

    A cafe in amsterdam allowing customers to pull up flickr tags from their phones and then they’re displayed on screens around the cafe. Great. An extension of the sms walls from a few years ago. I looked into doing something