Trade Mag Pushes Into Comedy

Simon Dumenco of Ad Age made me laugh this morning.

Now that Web 2.0 seems, with each passing day, to be less and less magical — what with softening click rates and the rising realization that it’s going to be insanely difficult to effectively monetize social networking — “Don’t be evil” sounds increasingly hilarious. If anything, the old-media titans and new-media boy geniuses defining the future of the web are in a battle to out-evil each other.

That may not be the funniest paragraph in Dumenco’s opinion piece, but it delivers his thesis.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.