Trade Mag Pushes Into Comedy

March 18, 2008 By

Simon Dumenco of Ad Age made me laugh this morning.

Now that Web 2.0 seems, with each passing day, to be less and less magical — what with softening click rates and the rising realization that it’s going to be insanely difficult to effectively monetize social networking — “Don’t be evil” sounds increasingly hilarious. If anything, the old-media titans and new-media boy geniuses defining the future of the web are in a battle to out-evil each other.

That may not be the funniest paragraph in Dumenco’s opinion piece, but it delivers his thesis.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.