Meet Tom Gore and Drink Tom Gore’s Wine

Tom Gore is a second-generation grape farmer from Sonoma Count. Like so many enterprising CEOs before him, Tom Gore is also the star of his namesake vineyard’s new ad campaign.

The ads are from San Francisco agency MUH-TAY-ZIK HOF-FER and director Eli Green of A Common Thread. Green shot the commercials in the actual working vineyard with a cast that included Gore and his team.

Wine advertising on TV is still new and I don’t know what kind of media buy is attached to this creative. Even if these spots are meant to be shared on YouTube, Facebook, and wine blogs, I like the effort to distinguish this wine brand. The great majority of wine buying decisions are made in the store. Price promotions and on-shelf presentation is often a determining factor. This is to say that brand is not a determining factor, as it is with mass market beer, for instance.

I can say this as a buyer of wine, I now know about this producer and might be interested in trying a bottle. Red blends are among my favorite wines and Tom Gore’s Reserve Field Blend is made of this: 49% Petit Verdot, 14% Cabernet Sauvignon, 12% Merlot, 12% Malbec, 10% Tempranillo, 3% Carignane. The 2013 vintage is on sale now for $32 and change.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.