Times Says Fast Company Is Done

from New York Times: When the Meredith Corporation announced its purchase of Gruner & Jahr’s women’s magazines last Tuesday, Meredith said that Gruner’s business magazines, Fast Company and Inc., were not “material” to the sale. What that means is that two magazines that sold for more than half a billion dollars four years ago now have a value of zero.
As it flees toward its exit from a billion-dollar experiment gone horribly wrong, Gruner & Jahr, a division of the German media giant Bertelsmann, may salvage a few dollars, if not its dignity, by selling Inc. But Fast Company, always more of an idea than an actual magazine, is probably gone for good.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.