On the heels of this morning’s pointing to Old Navy’s new creative, AdPulp.com reader Stephen T. dropped us line for Carlton Draught’s Big Ad.
Carlton’s attempt at creating viral buzz is interesting to say the least, but we find their effort over-shadowed by the use of a Java applet requiring approval to run. In today’s security conscious internet environment, someone should have thought through that part of the campaign.
A definite buzz-kill.
The Really Big Ad
August 8, 2005 By Shawn Hartley
Filed Under: Viral + Buzz
About Shawn Hartley
Creative technologist by day. VP at Corporate 3 Design in Omaha. Proud father and husband.