The Punk Rock Of Product Placement

Former Talking Heads star David Byrne has a new book, available to people who stay in hotels and motels across America – for free.
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His tome, The New Sins, has been distributed to cheap roadside hotels, where it will be placed in bedside drawers next to Gideon’s Bible.
Byrne admits he was surprised how easy it was to get the book placed in hotel rooms. He says, “You just ask them. You don’t ask them to pay for it. You say, we’ll pay for it and we just want you to have this in there, a little thing for your guests.”
Thanks to Golden Fiddle for the pointer.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.