It occurs to me that there are times when a complete story won’t do. In times like this, we exist on fragments.
Ad Agencies of Merit Require A Bad Ass Design Shop
San Francisco-based Argonaut is expanding its offering with the launch of a new, fully-integrated branding and design group, Atelier by ARGONAUT, which will focus on Design Strategy, Brand Identify, and Brand Experience.
The agency promoted Angie McDonald to head the new group as Design Director; she’s been working at the agency for nearly four years, most recently as Senior Art Director/Designer.
“Designers are often used as a pair of hands, with no real conceptual muscle. This is caused by a lack of understanding of what good designers do,” says McDonald. “The true value of a design mind is the ability to empathize with a viewer and therefore prioritize what is important and what is not. What is necessary and what is not. When you realize this, you can see how that skill can extend into almost every aspect of an agency.”
GSD&M Helps Raise Voices to Benefit Women’s Minds
GSD&M, the Alzheimer’s Association and the Maria Shriver’s Women’s Alzheimer’s Movement are teaming up to create the AlzheimHer’s Chorus, a vocal group is comprised of women from dementia-based choruses all throughout the US.
It’s The Ocean, Not A Dumpster
To commemorate its historic 50th anniversary in 2019, Oceanic Society and SC Johnson have launched a campaign, entitled “Five for 50,” which brings influential business leaders, ocean experts, celebrities, social media influencers, philanthropists, and members of the public to the front lines of ocean conservation in some of the world’s most important ocean habitats.